Camping, an escape from urban bustle to embrace nature, is emerging as a new global lifestyle trend. In the post-pandemic era, people’s desire to get close to nature has grown, driving up demand for outdoor products. From international OEM manufacturing to industrial upgrading, Ningbo’s outdoor products industrial cluster has nurtured a number of well-known domestic brands with both high quality and refined aesthetics, steadily increasing their share in the global market.

According to iiMedia Research, in 2021, the core market size of China’s camping economy reached 74.75 billion yuan, a year-on-year increase of 62.5%; the driven market scale reached 381.23 billion yuan, up 59% year on year. The core market size of China’s camping economy is expected to rise to 248.32 billion yuan by 2025, with the driven market reaching 1.44028 trillion yuan. The global outdoor leisure products market enjoys broad development prospects.

To promote the sound development of the outdoor products industry and expand international market share, the 2025 Ningbo International Outdoor Products Expo will be held from September 11 to 13 at the Ningbo International Conference & Exhibition Center. Relying on Ningbo’s complete industrial chain and strong foreign trade advantages, the expo aims to build an efficient international trade platform for the outdoor products industry.